Every project has a story. Just like these.


CHI St. Luke's Health–Sugar Land Hospital Family Birthing Center Opening


When Sugar Land Hospital wanted to promote the opening of its new Family Birthing Center that offers upscale amenities and services at no extra cost, I came up with a campaign concept that would carry them from pre-opening to launch and beyond.


Agency: The Lee Group

Art Director: Michael Frye



Kelsey-Seybold Clinic


This big name in Houston-area medicine has been growing significantly in recent years, opening beautiful new multispecialty clinics throughout the region. My job was to ensure that brand and voice were consistent across all of the many marketing materials. 


Agency: The Lee Group

Art Director: Michael Frye


CommunityBank of Texas Ad Campaign


A regional bank was in need of a series of ads that used its signature "U" to tout its menu of services to a younger audience. I was tasked with getting the message across conversationally and quickly. 


Agency: The Lee Group

Art Director: Kevin Burns



GSE Environmental Re-branding

This manufacturer of geosynthetic lining systems was a big dog in the industry, but its brand didn't represent that. It needed a bolder voice and messaging to bring it back to the forefront of the marketplace.


Agency: BrandExtract

Designer: Abbey Swanson


The Black Door Branding

A successful Houston-area wine bar chain wanted a way to sell wine in bulk out of its storefronts. In time, it became a social media platform for wine lovers. It was my job to create a fun, distinct voice for the brand that would suit the personality of the wine bar.


Agency: BrandExtract

Designers: Abbey Swanson/Jason Merchant




Employer Flexible Re-branding

This professional services outsourcing company had a story, but didn't know how to tell it. It needed a voice, but didn't know what it sounded like. My job was to find a way to tell the story in a voice that represented the company.


Agency: BrandExtract

Designer: Spencer Strickland


Chemstations Re-branding

As the maker of chemical process simulation software, Chemstations was having a difficult time standing out in a market where everyone looked and sounded the same. I created a voice that conveyed the friendly, yet smart personality of the company while still relating to its engineering audience.


Agency: BrandExtract

Designer: Will Cunningham


Gordmans Email Marketing

When Stage Stores acquired Gordmans and transformed it into an off-price retailer, a new voice had to be developed for the brand.
I created a fun, tongue-in-cheek voice to match the in-store shopping experience.


Emails deployed at least three times per week include a witty headline and a value message
to entice shoppers to come in to Gordmans and discover that the store is where frugal meets fierce. 


Agency: In-house 

Designer: Monique Saldana


Gordmans BCRF Breast Cancer Awareness Campaign

Each year, Gordmans partners with the
Breast Cancer Research Foundation to raise money for breast cancer awareness and research.

For this campaign, I was able to
create original wordplay within a heavily saturated social topic by using "HER" within
other words that convey female strength. I also capped the "HER" in hero for a strong call to action.


Agency: In-house 

Designer: Sarah Williams


Gordmans Grand Opening Campaign

When Stage Stores decided to close all department store locations and replace them with Gordmans off-price stores, it needed to be a big deal. Our team not only had to introduce the new store to customers, but also had to stir up excitement for the grand openings. We used the concept of dating as a way to convey the idea of what happens when big deals meet everyday low prices.


Agency: In-house 

Designer: Monique Saldana, Geri Ramirez, Sarah Williams



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