Every project has a story. Just like these.
Click on a thumbnail to see the whole dang thing.
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CHI St. Luke's Health–Sugar Land Hospital Family Birthing Center Opening
When Sugar Land Hospital wanted to promote the opening of its new Family Birthing Center that offers upscale amenities and services at no extra cost, I came up with a campaign concept that would carry them from pre-opening to launch and beyond.
Agency: The Lee Group
Art Director: Michael Frye
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Kelsey-Seybold Clinic
This big name in Houston-area medicine has been growing significantly in recent years, opening beautiful new multispecialty clinics throughout the region. My job was to ensure that brand and voice were consistent across all of the many marketing materials.
Agency: The Lee Group
Art Director: Michael Frye
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CommunityBank of Texas Ad Campaign
A regional bank was in need of a series of ads that used its signature "U" to tout its menu of services to a younger audience. I was tasked with getting the message across conversationally and quickly.
Agency: The Lee Group
Art Director: Kevin Burns
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GSE Environmental Re-branding
This manufacturer of geosynthetic lining systems was a big dog in the industry, but its brand didn't represent that. It needed a bolder voice and messaging to bring it back to the forefront of the marketplace.
Agency: BrandExtract
Designer: Abbey Swanson
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The Black Door Branding
A successful Houston-area wine bar chain wanted a way to sell wine in bulk out of its storefronts. In time, it became a social media platform for wine lovers. It was my job to create a fun, distinct voice for the brand that would suit the personality of the wine bar.
Agency: BrandExtract
Designers: Abbey Swanson/Jason Merchant
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Employer Flexible Re-branding
This professional services outsourcing company had a story, but didn't know how to tell it. It needed a voice, but didn't know what it sounded like. My job was to find a way to tell the story in a voice that represented the company.
Agency: BrandExtract
Designer: Spencer Strickland
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Chemstations Re-branding
As the maker of chemical process simulation software, Chemstations was having a difficult time standing out in a market where everyone looked and sounded the same. I created a voice that conveyed the friendly, yet smart personality of the company while still relating to its engineering audience.
Agency: BrandExtract
Designer: Will Cunningham
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Gordmans Email Marketing
When Stage Stores acquired Gordmans and transformed it into an off-price retailer, a new voice had to be developed for the brand. I created a fun, tongue-in-cheek voice to match the in-store shopping experience.
Emails deployed at least three times per week include a witty headline and a value message
to entice shoppers to come in to Gordmans and discover that the store is where frugal meets fierce.
Agency: In-house
Designer: Monique Saldana
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Gordmans BCRF Breast Cancer Awareness Campaign
Each year, Gordmans partners with the
Breast Cancer Research Foundation to raise money for breast cancer awareness and research.
For this campaign, I was able to create original wordplay within a heavily saturated social topic by using "HER" within other words that convey female strength. I also capped the "HER" in hero for a strong call to action.
Agency: In-house
Designer: Sarah Williams
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Gordmans Grand Opening Campaign
When Stage Stores decided to close all department store locations and replace them with Gordmans off-price stores, it needed to be a big deal. Our team not only had to introduce the new store to customers, but also had to stir up excitement for the grand openings. We used the concept of dating as a way to convey the idea of what happens when big deals meet everyday low prices.
Agency: In-house
Designer: Monique Saldana, Geri Ramirez, Sarah Williams